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This web page had the following on the homepage, "Our Regular Sailings unless prior booked." Our analyzers saw that the web page said " From an ugly duckling to a Swan! From the marina to the local village of Willington or alternatively a longer trip to Stenson Lock in the opposite direction,where you can refresh yourself with a drink at the Stenson Bubble Inn or maybe tea and cake at the Stenson Lock Cafe." The Website also said " On the private charters we are able to venture further afield to either Swarkestone, heading East or Horninglow head." The website's header had Mercia as the most important optimized keyword. It is followed by swan, boat trips, and charter cruises which isn't as ranked as highly as Mercia. The next words merciaswan.co.uk uses is charter trips. was included and could not be viewed by search crawlers.